BROADCAST FINALS:  ABC’s NBA PLAYOFFS game was at 2.54.  NBC’s USFL game was at 0.37.  FOX’s MLB game was at 0.37.  On CW, MASTERS OF ILLUSION ticked down to 0.03, and TOTALLY WEIRD & FUNNY was also down a tick to 0.03.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  On ESPN, […]

  ULTIMATE TAG plunged without last week’s big lead-in. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  BROADCAST FINALS ABC:  THE ROOKIE slipped 0.02 to 0.37, THE ROOKIE: FEDS lost 0.03 to 0.24, and WILL TRENT was down 0.05 to 0.20. CBS:  The FBI franchise included the mothership up 0.02 to 0.43, FBI: INTERNATIONAL up a tick to 0.37, and FBI: MOST WANTED down a tick to 0.37. NBC:  Back from […]

  Even allowing for likely adjustments upward, the NBA FINALS is scoring low compared to 2019. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of […]

  First place for the night?  THE VOICE.  Second place?  A holiday special that’s almost 50 years old. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of […]

  BROADCAST FINALS ABC:  THE ROOKIE gained 0.04 to 0.49, THE ROOKIE: FEDS rose 0.05 to 0.32, and WILL TRENT was steady at 0.29. CBS:  Reruns at 0.37/0.29/0.24. NBC:  Back from a rerun week, NIGHT COURT dropped 0.05 to 0.38.  AMERICAN AUTO held at 0.24, THE VOICE climbed 0.04 to 0.50, and THAT’S MY JAM […]

  The first “event” of May sweeps went splat. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  A mostly steady night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]