Note: NFL Preseason pre-emptions continue, especially on CBS Saturday. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS […]

> A preview of next season’s schedule? CBS:  The network experimented with a new episode of THE MENTALIST at 9PM, and while the 2.0 rating was 20% below the show’s Thursday season low, Friday offers fewer available eyeballs, so a decline was to be expected.  Mentalist nevertheless considerably outrated what CSI NY and A Gifted […]

  BROADCAST FINALS ABC:  JUDGE STEVE HARVEY ticked down to 0.32, and THE WONDER YEARS was at 0.25 compared to last week’s 0.22/0.18.  Reruns followed at 0.20/0.20. CBS:  Reruns st 0.28/0.23/0.29/0.16. NBC:  LA FIRE & RESCUE returned at 0.29, followed by reruns at 0.22/0.21. FOX:  MASTERCHEF was steady at 0.42, and FOOD STARS ticked up […]

  Embattled ABC fared the best on a slow night. ABC:  LAST MAN STANDING was down 0.2 from last week to 1.2, but things improved after that, as THE NEIGHBORS held at 0.9, SHARK TANK was easily the highest rated show of the night on any network, steady at 2.0, and 20/20 rose 0.3 to […]

  Dancing beats singing. ABC:  The summer isn’t off to a great start, with the hugely-hyped premiere of DUETS–more of a variety show than a competition in its first episode– failing to spark much viewer interest and landing at a 1.7.  That wasn’t far ahead of the reruns on CBS and NBC (and behind Big […]

  Night 3 of the REPUBLICAN NATIONAL CONVENTION was up slightly from Tuesday’s preliminary numbers at 0.3/0.3/0.3, but a bit below last week’s parallel night for the Democrats (0.3/0.3/0.4).  The disparity was more pronounced in aggregate 2+ ratings for the 3 networks, where last night was at 4.9M (down 500K from Tuesday) and the Democratic […]

  Don’t get too excited by those preliminary NBC numbers. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  NOTE:  the CBS line-up aired about 7 minutes late in most of the country, which may lead to adjustments. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and […]