NCIS may be showing its age. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

CBS had an exit and an entrance last night, neither of them very impressive. CBS:  SURVIVOR: PHILIPPINES  debuted with 3.1, down 0.3 from last fall’s premiere (although that faced weaker competition).  That was followed by the season finale of BIG BROTHER, which was down 0.4 from the last summer finale to 2.5.  Neither of these […]

> 4.7.  That was last year’s World Series Game 1 rating in 18-49s, which appears to be the lowest Game 1 rating ever in the demo.  As FOX prepares to begin its St. Louis vs. Texas series tonight, that’s the number they’ll have in mind.  (The lowest rated Series as a whole was 4.8 in […]

Because primetime football affected 3 of the networks, last night’s numbers are still something of a mess, but this much is clear–the Emmys were down. ABC:  The EMMY AWARDS fell 10% from last year to 3.8, and speculation will center on the combination of increasingly cable-centric awards going to less-watched shows, the tedium of Modern […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

>With CBS Monday in repeats, FOX moved into first place Monday night and can point to a promising second episode rating for Alcatraz.  The Bachelor had a relatively good night for ABC, although Castle failed to take advantage of the reality lead in.   Also, the official ratings for Sunday are in and, as expected, the […]

> Viewers continue to be uninspired by the network offerings:  with one exception, season lows were the order of the evening. CBS:  CSI benefited from a repeat SVU on NBC and no Revenge on ABC, and scored its second-best rating of the season.  Before that, though, SURVIVOR tied a season low even though this was […]