DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night […]

  The CMA AWARDS rebounded, to an extent. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  BROADCAST FINALS ABC:  THE BACHELOR ticked up to 0.78, and PROMISED LAND held at 0.22. CBS:  Reruns at 0.50/0.43/0.37/0.33 NBC:  KENAN was at 0.29/0.22 compared to last week’s 0.34/0.28.  THAT’S MY JAM ticked down to 0.41.  A CELEBRATING BETTY WHITE special was at 0.52. FOX:  9-1-1: LONE STAR rose 0.08 to 0.79, and THE […]

        NETWORK FINALS:  Live sports led to lots of adjustments, with ABC’s COLLEGE FOOTBALL at a final 1.1, NBC’s STANLEY CUP FINALS at 0.5, and FOX’s MLB BASEBALL at 0.2.  In addition, 48 HOURS gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE […]

ABC won Week 40 of the broadcast season (June 18-24) with a 2.37 Adult 18-49 rating in prime time, its second weekly win in a row (thanks to two NBA Finals games — #4 and #5).  But ABC could really have used a Game 6 on Sunday.  Last year, the second week of the NBA […]

  A lackluster season premiere for ARROW. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  Some modest declines. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. CBS:  […]

  Nothing last night came close to basketball. ABC:  Per Mitch Metcalf:  NBA FINALS GAME 3 came to life last night with a 5.8 unadjusted fast national rating with adults 18-49.  We are estimating that rating will go up to a 6.7 rating in the official (time-zone-adjusted) nationals to be released later today.  This still lags […]