September 4, 2016

The Sked: Saturday Ratings 9.3.2016

NOTE: Last year’s college football Saturday prime time premiere (Wisconsin vs Alabama, also on ABC, on 9.5.2015) averaged a 2.7 adult 18-49 rating in both the fast nationals and official nationals.  This year’s USC-Alabama game averaged a 2.4 adult 18-49 rating from 8-11 pm ET in the fast nationals, and the official rating will probably rise a few tenths of a point because west coast viewing of live telecasts (heavier than usual because USC was involved) is undercounted in the fast nationals.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Fast Demo 2016 Sep SAT.03

CABLE RATINGS: Come back early Wednesday for detailed demographic ratings for top cable programs from this day, a day later than usual because of the Labor Day holiday.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.