Note that due to an overrun for THE MASTERS, the CBS primetime schedule began at 7:25PM in most of the country, which will lead to adjustments in finals. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews […]

  NETWORK UPDATE:  FOX’s regional MAJOR LEAGUE BASEBALL coverage lost 0.1 to 0.6 in final numbers. CABLE HIGHLIGHTS:  NBC Sports Net’s NASCAR coverage took the night at 0.63, beating the last evening of SHARK WEEK on Discovery.  The latter earned 0.58 for the first run of SHARK TREK, 0.56 for SHARKSANITY: THE RETURN and 0.46 for […]

      NETWORK FINALS:  The AMERICAN IDOL finale lost its share of bragging rights, as THE BIG BANG THEORY bumped up 0.1 in final numbers to be the sole highest-rated show of the night.  THE ODD COUPLE lost 0.1, which meant that it ended up below 50% of its lead-in’s rating.  In addition, for […]

  A big night for football. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

        NETWORK FINALS:  Sports adjustments put the PGA CHAMPIONSHIP on CBS at 0.5, the NHL game on NBC at 0.3, and PBC Boxing on FOX at 0.2.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Sports was firmly in control of Saturday cable.  There were NBA […]

        NETWORK FINALS:  The NCAA CHAMPIONSHIP adjusted to 7.1, down a full 2 points from the last broadcast airing in 2015 (although up 1.2 from last year’s cable telecast).  The timezone adjustment also pushed the BIG BANG THEORY rerun down to 1.2.  In addition, NBC reshuffled by 0.1, with THE VOICE up […]

    NETWORK UPDATE:  The AFC NFL WILD CARD game on CBS adjusted up to 10.1 in final numbers.  Elsewhere, the 8:30PM BLACKISH rerun lost 0.1. Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN simulcast the other Saturday NFL WILD CARD game with ABC, and the ESPN piece of it was at […]

        NETWORK FINALS:  NBC has been propping up BLINDSPOT by starting its airings at 10:01PM, and sometimes it catches up with the show in final numbers, as happened last night, with THE VOICE up 0.1 and BLINDSPOT down 0.1.        Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS: […]