It was a strong night for network TV, rebounding from last Monday (which was interrupted by a Presidential speech). DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership […]

  SQUIRREL!  NBC, and its media enablers, will do their best to focus discussion of the WINTER OLYMPICS ratings on total viewers, daytime and online numbers, and–SQUIRREL!–anything other than the evident fact that the Games didn’t justify a cost that probably exceeded $1 billion, between rights ($775M alone) and production costs over the 18 days of […]

  THIS IS US didn’t miss a step. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

        NETWORK FINALS:  There were no changes from the preliminary Thursday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  MTV’s JERSEY SHORE led Thursday cable, steady at 0.47, and FAMILIES OF THE MAFIA ticked down to 0.16.  On Bravo, REAL HOUSEWIVES OF NYC held at […]

  There’s no keeping EMPIRE down. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

        NETWORK FINALS:  Game 4 of THE WORLD SERIES adjusted to 2.3, and ABC’s COLLEGE FOOTBALL game adjusted to 1.8.  Elsewhere, the 10PM 48 HOURS, and the reruns of THE VOICE and DATELINE all lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE […]

>The May Sweep kicked off last night.  Fast national ratings for Adults 18-49 follow.  Highlights to come.                    Nightly Adult 18-49 Rating Thursday     FOX    NBC    CBS    ABC   04.26.2012   2.9    1.4    2.6    2.2   THIS WEEK 04.19.2012   3.1 […]

  A good night for AMERICA’S GOT TALENT. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]