DANCING WITH THE STARS had a mild bump in its season premiere. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

> A seemingly atypical night turned out to be fairly typical after all. ABC:  The network preempted its entire line-up for the CMA AWARDS, and did very well, with a preliminary 4.8 that was up a tick from last year’s ceremony (and up in every half-hour from the night’s usual line-up except for MODERN FAMILY‘s […]

  Other Nielsenwar Network Report Cards:  FOX, NBC Most improved. Full Season To Date (thru May 3) 18-49 Rating Average:  1.61 (#3), down 1.9% from last season Season Grade:  B+ What Happened: Sunday:  Once Upon A Time had a strong Frozen-fueled Fall, but lagged in its Spring cycle, and if that trend continues, it could […]

  BIG BROTHER more than doubled the next highest-rated show on Wednesday night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

  Two pieces of diametrically opposed counterprogramming did just fine against last night’s WINTER OLYMPICS Closing Ceremony. THE WALKING DEAD easily beat the Olympics in 18-49s for the 3rd week in a row with a 6.6 rating, down 0.2 from last week.  It also had 13.1M total viewers (down 200K from last week).  That doubled […]

  BROADCAST FINALS ABC:  1/6 Committee coverage at 0.66 was followed by the special PRIDE TO BE SEEN at 0.25. CBS:  Committee coverage at 0.38 was followed by a BULL rerun at 0.23. NBC:  Committee coverage at 0.48 was followed by a rerun SVU at 0.20. FOX:  Reruns at 0.18/0.20. CW:  WALKER rose 0.05 to […]

        NETWORK FINALS:  EMPIRE narrowly avoided a new series low by rising 0.1 in final numbers, while SURVIVOR lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Freeform’s PRETTY LITTLE LIARS spin-off THE PERFECTIONISTS premiered at a lackluster 0.18. Tru had its final night […]

  ABC:  On another slow early summer night, the season premiere of WHAT WOULD YOU DO? was on top with 1.2, down 0.1 from last season’s debut.  It was bracketed by an 0.9 SHARK TANK rerun and a steady 1.0 for 20/20. CW:  The new episode of WHOSE LINE IS IT ANYWAY was up 0.2 […]