CBS Sports continues its springtime roll, with The Masters coverage over the weekend up about 25% from last year.  Sunday’s final round hit an impressive 10.2 household rating in the 56 local markets measured by Nielsen (covering 70% of the country). NASCAR on Saturday night on FOX averaged a 3.5 household rating, down a tenth […]

Now through the Second Round of the NCAA Men’s Basketball Tournament on Sunday, CBS and TBS are up marginally versus the prior three years in total viewers 2+ and adults 18-49, while TNT and TRUtv are down significantly.  Across all four television partners, the March Madness ratings through Sunday are down a fairly reasonable -4% […]

  BROADCAST FINALS: ABC:  AMERICA’S FUNNIEST HOME VIDEOS fell 0.24 to 0.41 (without an afternoon basketball boost).  AMERICAN IDOL similarly fell 0.14 to 0.51, and THE COMPANY YOU KEEP was down 0.04 to 0.20. CBS:  With the final round of the Masters as lead-in, 60 MINUTES more than doubled last week, up 0.43 to 0.85.  […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

  BROADCAST FINALS ABC:  It was fall finale night, and STATION 19 gained 0.05 to 0.50, with GREY’S ANATOMY up 0.11 to 0.51.  Both will return on February 23.  A promo run of Hulu’s REASONABLE DOUBT was at 0.23, up 0.06 from last week’s episode of ALASKA DAILY (albeit with a higher lead-in). CBS:  YOUNG […]

        NETWORK FINALS:  There were no changes from the preliminary Wednesday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  VH1 topped Wednesday cable again, but with its shows in reverse order, as BASKETBALL WIVES went up 0.05 to 0.56, while BLACK INK CREW held at […]

  2016 was a different ratings world from 2020, and that was reflected in the preliminary ratings for the DEMOCRATIC NATIONAL CONVENTION, which were at a preliminary 0.2-0.3, compared to 0.5-1.0 4 years ago.  (On that same night in 2016, THE BACHELORETTE was at 1.9 and AMERICAN NINJA WARRIOR was at 1.6, which would be […]

>The November Sweep began last night, and FOX is off to a rousing start.  One night into the 28-night “sweep” period (in which each of the 210 TV markets are measured demographically in addition to the normal national ratings), FOX is #1 with a 5.8 fast national 18-49 rating, up 41% over the same night […]