A Very Special Episode of THE BIG BANG THEORY easily won the night.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
CBS: Births, marriages and deaths have always been ratings events, and last night’s THE BIG BANG THEORY featured the former, pushing its rating up 0.2 from its last new airing 2 weeks ago to 3.3. The rest of the line-up was new last week, and THE GREAT INDOORS was up 0.2 to 1.7, MOM gained 0.1 to 1.4, and LIFE IN PIECES stayed at 1.3. PURE GENIUS lost 0.1 to 0.9.
NBC: Nobody wanted to watch Seattle wallop the LA Rams, and the preliminary 2.7 for THURSDAY NIGHT FOOTBALL was down a full point from last week’s (which was down a full point from the week before that).
ABC: After 0.8/0.8 PREP AND LANDING holiday reruns, THE GREAT AMERICAN BAKING SHOW was down 0.1 to 0.8, and a special WHAT WOULD YOU DO was at 0.7.
CW: The 90-minute IHEARTRADIO JINGLE BALL was at 0.4, followed by 0.3 for a WHOSE LINE IS IT ANYWAY rerun.
FOX: Reruns at 0.6/0.5.
There are season finales tonight for Syfy’s Z NATION and FOX’s THE EXORCIST, and the latter may well be a more permanent farewell.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
###
About the Author
