Last night the May sweep and the broadcast season ended with a whimper.  For the season as a whole, (757 prime time hours in the 34 1/2 weeks between Monday, September 24, 2012 and last night), CBS finished at #1 as expected, with a 2.40 rating in the Adults 18-49 demographic.  FOX was #2 […]

        NETWORK FINALS:  There were no adjustments from Wednesday’s preliminary ratings.         Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  The series finale of FX’s THE AMERICANS rose 0.03 to 0.22.  The season finale of Freeform’s FAMOUS IN LOVE dropped 0.03 to 0.08.   NBC Sports Net’s STANLEY CUP […]

  UPDATE:  As expected, the WINTER OLYMPICS CLOSING CEREMONY and GROWING UP FISHER adjusted to 3.2 and 2.0.  THE AMAZING RACE fell to an even lower all-time low premiere at 1.5, and 60 MINUTES was also down 0.1 to 1.3. SUNDAY CABLE:  As had been previously reported, THE WALKING DEAD (AMC) was its usual giant […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

>For the past several weeks, “season low” and “down sharply from last year” have been repeated phrases in our daily ratings posts, mostly for broadcast network programs but also for cable programs, as well.  What’s going on here?  After all, this season started in a very promising fashion with the combined audience for the four […]

        NETWORK FINALS:  THURSDAY NIGHT FOOTBALL adjusted to 4.0, up 0.6 from CBS’s final game.  In addition, THE BIG BANG THEORY gained 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  NFL Network’s slice of THURSDAY NIGHT FOOTBALL was at 1.09, steady with its last shared […]

  AFTERNOON UPDATE:  AMERICAN IDOL managed to salvage a shred of dignity (for this week, anyway) by gaining 0.1 in adjusted numbers to hit 2.0.  HELL’S KITCHEN also climbed 0.1, as did THE VAMPIRE DIARIES and PARENTHOOD.  Final numbers for the Thursday primetime CBS NCAA TOURNAMENT games were 1.0/1.3, with the first game way down […]

  Sports owned the night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]