For the second week in a row, FOX is the only network above a 2.0 rating in the prime time weekly average.  NBC is headed for a record low week: the estimated 1.13 falls comfortably below the previous low (week 19 of the season, January 28-February 3).  Week 19 had a pretty good excuse: the […]

  NBC:  CONSTANTINE, while still last in the 10PM timeslot, showed some life by rising 0.3 from last week to 1.1, outpacing its lead-in GRIMM, which rose 0.1 to 1.3.  The night started with DATELINE, steady at 1.5. ABC:  LAST MAN STANDING and CRISTELA both fell from last week, MAN by 0.2 to 1.3 and […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night […]

  AdWeek has published its annual survey of the actual prices advertisers agreed to pay in the Upfronts for 30-second spots in the network primetime line-ups, and as usual, it’s filled with fascinating information.  It helps, though, to keep the following in mind: A typical network hour contains about 20 30-second national ad spots.  The […]

  The WINTER OLYMPICS stayed subdued. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

> It being a Friday, not a single show on network television could even manage a 2 rating in 18-49s.  Even within that narrow radius, though, there was room to be a loser. CBS:  A GIFTED MAN (see our Pilot + 1 Review) had little room to fall after a blah debut, and now it […]

Here are the weekend sports ratings for Saturday and Sunday April 21-22, 2018.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 300K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the same chart for the same weekend last year, April 22-23, […]

  Solid wins for NBC’s CHICAGO block. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]