A few Thursday footnotes before the dreary Friday numbers.  NBC, with a 1.1 primetime average, not only tied its all-time in-season low for a Thursday without reruns, it was in 7th place among all networks, behind not just ABC, CBS, FOX and Univision, but also NFL Network and TBS (and it tied the 8PM […]

  AFTERNOON UPDATE:  No meaningful changes from this morning’s numbers, as  THE MIDDLE gained 0.1 for a still unimpressive 2.0.  ARROW got no afternoon bump. WEDNESDAY CABLE:  The DUCK DYNASTY CHRISTMAS SPECIAL (A&E) was huge, scoring a 3.5 rating in 18-49s, and the network’s DYNASTY episode at 9PM was also hot at 1.7.  DYNASTY was […]

The broadcast networks combined for a lowly 4.53 combined 18-49 rating in prime time from July 2-8, 18% below the 42nd week last year (which also included the 4th of July holiday — on Monday).  This is a significantly bigger fall-off for the broadcasters than they have seen on average this summer to date (-10% […]

  BROADCAST FINALS ABC:  After reruns at 0.35/0.30, THE GAME SHOW SHOW was up 0.03 to 0.22 from its last airing on May 24. CBS:  Reruns at 0.23/0.22/0.21. NBC:  The season premiere of AMERICA’S GOT TALENT was at 0.65, down 0.11 from last May’s premiere.  The premiere of HOT WHEELS was at 0.33. FOX:  BEAT […]

        NETWORK FINALS:  NBC’s shows shuffled a tenth in final numbers, with AMERICA’S GOT TALENT up and BETTER LATE THAN NEVER down.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  There were two high-profile arrivals on cable Tuesday night.  After the 0.90 season finale of THE […]

  The CBS sitcoms were very solid on a slow night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). NOTE […]

NBC’s Winter Olympic coverage Tuesday night averaged a 4.8 adult 18-49 rating from 8:00-11:00 pm, below the same night in Vancouver 2010 (5.5 rating) and well below the same night in Turin 2006 (7.5 rating), which was helped by figure skating.  Last night’s events were not exactly marquee: Women’s Giant Slalom, Men’s Halfpipe, Men’s Snowboard Cross, […]

  Is it too late for CBS to renew MIKE & MOLLY? DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]