NETWORK FINALS:  SUNDAY NIGHT FOOTBALL ended up at 5.1, down 1.6 from last week’s game.  On CBS, 60 MINUTES adjusted to 2.0, GOD FRIENDED ME lost 0.2 to 0.8, and MADAM SECRETARY was at 0.4.  In addition, BLESS THE HARTS gained 0.1 in final numbers.           Broadcast Official […]

NETWORK UPDATE:  The CBS preemptions for college basketball tournament games caught up with it, and THE AMAZING RACE fell 0.2 from early numbers, with HAWAII 5-0 and BLUE BLOODS each down 0.1.  Elsewhere, CRISTELA lost 0.1 to an uglier 0.9 rating, and CW’s rerun of TV’S HOTTEST COMMERCIALS was barely visible after losing 0.1 to […]

> DISCLAIMER: These initial impressions are based on the clips (usually 3-5 minutes) released by the networks to use in their Upfront presentations and for promos.  They’re chosen to sell the show, not to accurately represent it.  So take the reactions below with a large satchel of salt–we may well feel differently about these shows […]

Big Brother’s second episode aired last night, scoring a preliminary 2.2 rating with Adults 18-49.  Although it was the top-rated broadcast program Sunday night (and the only network program to top a 2.0 rating Sunday), last night’s episode was down three-tenths of a rating point from the comparable episode last summer.  More detail on Sunday […]

  BROADCAST FINALS:  FOX’s Game 6 of the WORLD SERIES was at 2.93.  ABC’s primetime COLLEGE FOOTBALL was at 0.37.  and NBC’s as at 0.63.  (The dominant game of the day was CBS’s afternoon game at 3.41.)  On CW, MAGIC WITH THE STARS ticked up to 0.05, and WORLD’S FUNNIEST ANIMALS held at 0.04.  In […]

  THE CODE returned, to limited viewer interest. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

        NETWORK FINALS:  The rerun of MASTERS OF ILLUSION lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Sports took the lead on Friday cable, with ESPN’s COLLEGE FOOTBALL game on top at 0.61 (Fox Sports 1’s game was at 0.26), and […]

        NETWORK FINALS:  There were no changes from the preliminary Monday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Monday cable belongs to TLC, with the 90 DAY FIANCE franchise at 0.81/0.46/0.45, compared to last week’s 0.77/0.50/0.44.  ESPN’s NBA doubleheader was at 0.73/0.45.  Bravo’s BELOW […]