The first leg of horse racing’s Triple Crown dominated the weekend sports ratings for Saturday, May 4 and Sunday, May 5: NBC hit a 10.4 household rating during the 6 pm hour Saturday for coverage of the Kentucky Derby (up a solid 16% from last year’s rating).  The numbers are based on viewing in the […]

> The third week of a network season is a critical one.  Ratings erosion after a series or season premiere is expected and even acceptable, because it’s understood that not every viewer drawn by hype and marketing will be a satisfied customer.  But a continued fall in Week 3 can be a sign of trouble, […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night […]

  The Olympics are still almost a month away, but viewers are getting ready. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

        NETWORK FINALS:  Live coverage of the North Korea summit caused some messiness in final numbers.  The rerun $100,000 PYRAMID was interrupted, and ended up at an adjusted 0.5.  The AMERICAN NINJA WARRIOR rerun was also interrupted, but with no overall adjustment.  On CBS, the reruns of MOM and MAN WITH A […]

        NETWORK FINALS:  The SNL CHRISTMAS SPECIAL rose 0.1 in final numbers, but both the SURVIVOR finale and the REUNION SPECIAL lost the same.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  History’s VIKINGS won a subdued night for cable, up 0.02 to 0.56, with […]

NETWORK UPDATE:  THE BIG BANG THEORY gained 0.2 in final numbers, but LIFE IN PIECES dropped 0.1.  After adjustment for the football preemption in NY, PENN & TELLER: FOOL US and the rerun WHOSE LINE IS IT ANYWAY were each down 0.1, and SIGNIFICANT MOTHER fell 0.2 to a horrific 0.1. CABLE HIGHLIGHTS:  ESPN dominated […]

        NETWORK FINALS:  There were no changes from the preliminary Friday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD topped Friday cable, up 0.04 to 0.72, with the preceding clip show up 0.03 to 0.37.  3 Discovery SHARK WEEK titles occupied the […]