THE WHISPERS got a lot quieter. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

  Most shows bounced back from last week’s Halloween blues. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

      NETWORK FINALS:  The CW line-up, which may have been inflated by local sports preemption, dropped across the board, with the MASTERS OF ILLUSION special down 0.1, and the WHOSE LINE IS IT ANYWAY reruns down to 0.2/0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE […]

        NETWORK FINALS:  20/20 gained 0.1 in final numbers, while MASTERS OF ILLUSION, THE BIG STAGE and the 9PM PEAKING lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD led Friday cable, but dropped 0.09 to 0.50, and the lead-in clip […]

        NETWORK FINALS:  THE SIMPSONS gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  For AMC’s THE WALKING DEAD, it was a familiar story:  the show dominated the Sunday ratings, but the midseason premiere was down a painful 0.80 from last year’s […]

  Night 3 of the REPUBLICAN NATIONAL CONVENTION was up slightly from Tuesday’s preliminary numbers at 0.3/0.3/0.3, but a bit below last week’s parallel night for the Democrats (0.3/0.3/0.4).  The disparity was more pronounced in aggregate 2+ ratings for the 3 networks, where last night was at 4.9M (down 500K from Tuesday) and the Democratic […]

        NETWORK FINALS:  There were significant adjustments (to the next tenth) for THE BACHELOR, THE NEIGHBORHOOD, BOB HEARTS ABISHOLA, ELLEN’S GAME OF GAMES and THE WALL.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The Season 2 premiere of TNT’s SNOWPIERCER was at 0.28.  That was […]

NETWORK UPDATE:  THE MINDY PROJECT avoided ending its season at a new low by rising 0.1 in final numbers (the NEW GIRL rerun that preceded it lost 0.1).  Also up 0.1:  THE VOICE (but not UNDATEABLE or ONE BIG HAPPY) and THE FLASH (but not IZOMBIE).  NCIS: NEW ORLEANS dropped 0.1. Ratings in key demos for […]