The WORLD SERIES once again failed to create ratings fireworks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

        NETWORK FINALS:  THURSDAY NIGHT FOOTBALL adjusted to 4.2 on NBC, which was 0.3 below the last CBS final rating for a Thursday game.  Elsewhere, GREY’S ANATOMY gained 0.1 for its midseason finale.  That’s only 0.3 below where GREY’S was at this point last year, while HOW TO GET AWAY WITH MURDER […]

        NETWORK FINALS:  SHARK TANK gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  We found itself at the top of Friday cable with MAMA JUNE FROM NOT TO HOT, even though it slipped 0.02 to 0.56, with lead-out DR MIAMI at […]

NOTE: The FOX WORLD SERIES Game 3 numbers below will rise in the official nationals (about +20%) when live viewing in Los Angeles and the rest of the West Coast before 8PM PT is factored in.  However, even with that increase, the game’s ratings will be historically low. DEMOGRAPHIC DETAIL: For each broadcast program (or hour […]

        NETWORK FINALS:  Now that we have final ratings for CBS, let’s take a look at how the line-up fared.  THE BIG BANG THEORY, at 2.7, was down 0.7 from its Thursday premiere last fall, a 20% drop.  YOUNG SHELDON held its lead-in well at 2.2, which was higher than the 1.9 […]

  A rebound for NCIS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

        NETWORK FINALS:  UFC FIGHT NIGHT gained 0.1 in final numbers, but the rerun of SUPERSTORE fell 0.2, and DATELINE as well as the entire CBS line-up were down 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  NFL Network’s Saturday NFL doubleheader that’s branded with […]

  The WINTER OLYMPICS didn’t have Valentine’s Day as an excuse last night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]