May 31, 2012

The Sked: Cable Ratings May 22-28

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Written by: Mitch Metcalf
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On the cable front this past seven days, only the NBA could stop History’s rampaging Hatfield & McCoys.  On Monday night, Game 1 of the Eastern Conference Finals (Boston Celtics at Miami Heat) averaged a 4.1 rating with Adults 18-49 and almost 9 million viewers 2+.  Directly against much of the game, the premiere episode of Hatfield & McCoys pulled a 3.7 and almost 14 million viewers (numbers that would make the show a true hit on any network, on any night and at any time of the year).  

The only show that came close to these levels on broadcast television Monday night was NBC’s America’s Got Talent with a 2.8 rating and almost 10 million viewers 2+ (airing from 8-9 pm, partly against the NBA game but before the Hatfields and McCoys starting fighting on History).  

On Sunday, Game of Thrones had a bit of an off week (1.6 rating compared to its usual 1.9 or 2.0), but it’s completely understandable given the holiday weekend.  Viewing levels on Sunday of Memorial Day weekend plunge, but on Memorial Day itself viewing in prime time is almost completely back to normal compared to other summer Mondays.  


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.