The night was driven by football. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  The returnees were quiet. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

    NETWORK UPDATE:  After adjustment for CBS’s local simulcasts of SATURDAY NIGHT FOOTBALL, its numbers went way down from early ratings, by 0.4 to 0.5 for its HAWAII 5-0 rerun and by half a point to 0.6 for 48 HOURS.  In addition, the reruns on FOX of BONES and SLEEPY HOLLOW each dropped 0.1.  […]

  The post-Olympics tide lifted most boats. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

World Series Game 7 last night ended up with 40 million persons 2+ in an average minute and a stellar 12.6 P18-49 demographic rating, versus around 24 million P2+ and a 7 P18-49 demo rating for the last two Game 7 telecasts (in 2011 and 2014).   The Game 7 audience peaked in the 11:30-11:45 […]

  The newcomers arrived low. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  NOTE:  all comparisons are to 2 weeks ago, since there was no original regular programming on the night after Thanksgiving. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total […]

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday August 23 and Sunday August 24, 2014. The 56 markets (out of 210 total) cover about 70% of the US television population. The Little League World Series (U.S. championship game Saturday and Sunday’s Championship game) attracted huge audiences, […]