NETWORK UPDATE: BIG BROTHER gained 0.1 in final numbers.
SUNDAY CA BLE: Historical dramas usually skew old, and that was certainly the case with WGN America’s new MANHATTAN, which debuted with a mere 0.18 in 18-49s, although it had a bit more than 900K total viewers–not that that number is great, either. (Those ratings go up, although not hugely, if the network’s re-airings, and its broadcasts on corporately-owned local stations in some major cities, are included.) TRUE BLOOD was the night’s big gun as usual, down 0.1 to 1.79. THE LEFTOVERS was very consistent, and surprisingly successful, at 0.79, and LAST WEEK TONIGHT rose by around 0.1 to 0.48. THE STRAIN and THE LAST SHIP remain the summer’s must successful arrivals, STRAIN giving FX a steady 1.0, and LAST SHIP also holding even for TNT at 1.1 (it was followed by FALLING SKIES, down 0.1 to 0.7). The second episode of Lifetime’s THE LOTTERY fell to 0.21, roughly half of last week’s premiere and behind the 0.46 for its lead-in WITCHES OF EAST END (about even with last week). AMC’s HALT AND CATCH FIRE has actually become a compelling drama in its last few episodes, but too late: it dropped more than 20% from its already anemic numbers to 0.19. On Showtime, RAY DONOVAN went up 0.1 to 0.52, while MASTERS OF SEX was up much more slightly to 0.26. In the reality realm, KEEPING UP WITH THE KARDASHIANS (E!) was up 0.1 to 1.2, and REAL HOUSEWIVES OF NEW JERSEY (Bravo), MOUNTAIN MEN (History) and NAKED AND AFRAID (Discovery) all remained at 0.8.
Stick a fork into Rising Star.
In addition to the traditional adult 18-49 ratings grids below (for last night, the same night last year and same night last week), please take a look at our new chart further down the page with even more ratings detail for each program last night, including other important demographic segments and total audience size.
CBS: BIG BROTHER more than doubled the original programming on the other networks last night, steady at 2.1. UNFORGETTABLE and RECKLESS also held even, albeit at a much lower 1.0/0.6 level. The night started with 60 MINUTES, also status quo at 0.9.
ABC: RISING STAR fell once again, down 0.1 to a new low 0.9 that couldn’t even beat Unforgettable. 2 hours of WIPEOUT were down from last week’s 1.0 at 0.7/0.8.
NBC: Reruns, led by 0.7s for AMERICAN NINJA WARRIOR and CHICAGO PD.
FOX: Reruns, led by 1.4 for FAMILY GUY.
ABC is all BACHELORETTE tonight, and NBC has RUNNING WILD in the 8PM slot. CW airs the YOUNG HOLLYWOOD AWARDS.
DEMOGRAPHIC DETAIL
The chart above looks at nightly numbers beyond the fundamental adult 18-49 rating. For each program, we have listed the three key demographic ratings for advertisers (from youngest to oldest): adults 18-34, adults 18-49, and adults 25-54. While the vast majority of commercial time is sold on the basis of 18-49 delivery, 18-34 and 25-54 are important for particular categories such as fast food and pharmaceuticals, respectively. Continuing across the page, the demographic share section provides a snapshot of each program’s skew across major segments (women 18-49 vs men 18-49 vs adults 50+). A perfectly balanced audience (equally male and female, equally younger and older) has the same share level in each group, while a difference of 2 or more share points is usually significant. The final column lists the broadcast measure of viewership: the number of total viewers for each program (ages 2 or more), expressed in thousands of people.
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