The OLYMPICS OPENING CEREMONY wasn’t a fluke. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and Olympics […]

  From a network point of view, the only thing better than a football game is one that goes to double overtime. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and […]

        NETWORK FINALS:  FOX’s COLLEGE FOOTBALL bowl game stayed at 0.7 after adjustment.  Elsewhere, the CHICAGO PD rerun gained 0.1 in final numbers, and the rerun of THE GOLDBERGS dropped 0.1.       Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  ESPN was firmly in control of Wednesday cable with […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

        NETWORK FINALS:  FOX’s COLLEGE FOOTBALL game adjusted to 0.9.  In addition, NBC’s TROLLS special lost 0.1 in final numbers.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN had a pair of COLLEGE FOOTBALL games on Friday cable, led by the primetime Oklahoma vs. West […]

  Due to the Presidential address last night, early ratings may be subject to more adjustment than usual. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership […]

  Old Charlie Brown blew away new Muppets. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

        NETWORK FINALS:  CBS’s NCAA TOURNAMENT coverage adjusted to 1.7/1.2/1.0 (with a Duke game during the first hour), better than the 1.1/1.0/1.1 for last year’s first Friday.  Elsewhere, DYNASTY and 20/20 lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  14 of […]