MARLON wound up a sturdy summer run. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  NETWORK UPDATE:  BIG BROTHER, WIPEOUT and the FAMILY GUY rerun each gained 0.1 in final numbers. SUNDAY CABLE:  Lifetime’s THE LOTTERY premiered at 0.4, 0.1 behind its WITCHES OF EAST END lead-in (which was down 0.1 from last week).  HBO took the night, with TRUE BLOOD in the lead, up 0.2 to 1.9.  In […]

  NETWORK UPDATE:  The Christmas Night rerun of THE BIG BANG THEORY gained 0.1 in final numbers. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): Christmas cable was all about NBA BASKETB ALL on TNT and ESPN, with TNT’s primetime game at 1.56, the […]

  Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): The NCAA TOURNAMENT was predictably at the top of Saturday’s cable ratings, with TBS scoring 4.89 with the Kentucky vs. Notre Dame game, and 2.63 for Wisconsin vs. Arizona.  Nothing else was remotely close, but […]

  CW’s line-up dropped, but remained strongly compatible. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

      NETWORK FINALS:  There were no changes from Friday’s preliminary network ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA doubleheader was at 0.79/0.63, preceded by COLLEGE FOOTBALL bowl games at 0.33/0.22.  Discovery’s GOLD RUSH dropped 0.07 to 0.59, with pre-show THE DIRT at 0.21, […]

  More declines. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

Note: the preliminary ratings below in the 9PM half hour include live news coverage of the Oval Office address followed by additional analysis (until 9:30PM ET / 6:30PM PT on ABC and until about 9:15PM ET / 6:15PM PT on CBS and NBC). Please check back this afternoon for correct program ratings. DEMOGRAPHIC DETAIL: For each […]