Another dull night for the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

        NETWORK FINALS:  There were no changes from the preliminary Tuesday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The STATE OF THE UNION address was a blockbuster on Fox News, at 1.47/2.22/11.6M, while the DEMOCRATIC RESPONSE led CNN at 0.58/0.80/2.9M and MSNBC at 0.34/0.47/2.8M.  […]

  Varying starts for the night’s newcomers. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

    NETWORK UPDATE:  The SHARK TANK rerun lost 0.1 in final numbers, and so did the rerun of GRANDMA GOT RUN OVER BY A REINDEER on CW. Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Discovery’s GOLD RUSH took Friday cable, up 0.13 to 1.16, with lead-in GOLD RUSH: THE DIRT up […]

        NETWORK FINALS:  There was a significant adjustment (to the next tenth) for SESAME STREET: 50 YEARS OF SUNNY DAYS.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  USA’s WWE telecast was at 0.50/0.49/0.47 compared to last week’s 0.63/0.63/0.57, and MIZ & MRS was steady at […]

        NETWORK FINALS:  THE BIG BANG THEORY gained 0.1 in final numbers, while MY KITCHEN RULES lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  It’s not much of a shock that Inauguration Eve was a bonanza for Fox News, which had all of […]

>For the past several weeks, “season low” and “down sharply from last year” have been repeated phrases in our daily ratings posts, mostly for broadcast network programs but also for cable programs, as well.  What’s going on here?  After all, this season started in a very promising fashion with the combined audience for the four […]

  NETWORK SCORECARD:  BIG BROTHER gained an additional 0.1 in final numbers. THURSDAY CABLE:  FX fared better than USA in their dual launches last night.  MARRIED premiered at a healthy 0.65 (although that was below the 0.76 for FX’s movie lead-in), and did particularly well with advertiser-prized Men 18-34 (1.1).  YOU’RE THE WORST was weaker […]