April 17, 2013

THE SKED: “Da Vinci” Keeps Painting


Starz has been exceptionally tolerant of ratings that other networks might find discouraging, and without even waiting to see how DA VINCI’S DEMONS will perform without a Spartacus lead-in, the network has already ordered a Season 2.  This is in keeping with renewals for Boss and Magic City after slow starts; the former didn’t make it beyond its second season, while we’ll see this summer what happens to Magic.  In its debut, Da Vinci had a 0.4 in 18-49s, an OK number but one that may fall this week now that Spartacus is gone (and down from the 0.6 for the lead-in).  As usual in these instances, the network has seized upon the highest possible number it can use to celebrate the renewal, and in this case that’s the 2.14M total vieweers that Starz says watched the Da Vinci premiere over the course of its first 3 days, more than doubling the 1M that watched the initial airing.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."