There was very little interest in the return of EXTANT, rebooted or otherwise. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

Wednesday fast national ratings: FOX: American Idol still gives its network an easy win on Wednesday night (the 4.0 adult 18-49 rating doubles second-place ABC’s primetime average).  But the singing competition show just keeps dropping, down 15% from last week’s premiere episode and 28% below the comparable episode last year. ABC and NBC rebounded a […]

  NBC bid adieu for the season to its highest-rated show. NBC:  Despite speculation that the season’s finale of SUNDAY NIGHT FOOTBALL would be a bust with Tony Romo out due to injury, the game turned out to be an edge-of-the-seat thriller, and with Dallas and Philadelphia in a win-or-go-home game, NBC had a huge […]

FOX came in with a 3.2 Adult 18-49 rating for the MLB All-Star Game last night in the official nationals.  This was the lift we expected this morning from the fast nationals and proved to be enough to claim a rebound (albeit tiny) from an all-time low last year.  The news was not as good with viewers […]

Here are the weekend sports ratings for Saturday and Sunday October 1-2, 2016.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 150K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the same chart for the same weekend last year, October 3-4, […]

  NETWORK UPDATE:  CELEBRITY WIFE SWAP and THE BRIEFCASE each gained 0.1 in final numbers. CABLE HIGHLIGHTS:  NBC Sports Net took the night’s cable honors with a 1.33 rating for Game 4 of the STANLEY CUP FINALS.  BET’s THE GAME was up 0.01 to 0.68, with a 0.46 lead-in from a movie, and a lead-out […]

  The return of AMERICAN IDOL was dominant. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

> Matthew and Lady Mary 4Ever! The second season finale of DOWNTON ABBEY was watched by 5.4 million people, and while that may not sound like a lot (it’s about the same number as watched last night’s episode of Happy Endings, 3rd place in its timeslot), for PBS it’s pretty much Avatar.  It was the […]