July 2, 2015



There was very little interest in the return of EXTANT, rebooted or otherwise.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 WED.01 Jul

CBS:  EXTANT got off to a terrible season start, setting a new series low with a 0.7 rating that was 0.4 below last season’s finale.  Earlier, BIG BROTHER dropped 0.3 from last Wednesday to a still-big 1.8, although CBS dissipated most of that potential lead-in for EXTANT by having it follow a 0.9 CRIMINAL MINDS rerun instead.

FOX:  MASTERCHEF lost 0.1 to 1.4, and BULLSEYE gained 0.1 to 0.9.

ABC:  CELEBRITY WIFE SWAP fell 0.1 to 0.8, below the night’s 1.0 MODERN FAMILY rerun.

NBC:  Reruns of AMERICA’S GOT TALENT and AMERICAN NINJA WARRIOR were solid at 1.1/1.2.

CW:  Reruns at twin 0.3s.

It’s a fully-booked night tonight on the networks, with only 2 hours of reruns amid a ton of fresh (and mostly scripted) programming.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 WED.01 Jul

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.