ADJUSTED UPDATE:  An assortment of 0.1 adjustments, up for THE AMAZING RACE, down for THE GOOD WIFE, BELIEVE, AMERICAN DREAM BUILDERS and DATELINE.  SATURDAY CABLE:  ORPHAN BLACK (BBCAmerica) was at 0.3 in its Season 2 debut.  That number doesn’t sound like much, but it roughly triples what the series was doing in most of […]

>Last night, FOX won again with a 3.0 Adult 18-49 rating, up from a 2.2 the same night last year.  The X Factor continues to fade but it still represents a massive time period improvement.  CBS was in second place with a 2.8 rating despite the curious decision to run repeats of Person of Interest […]

The NCAA Men’s Basketball Tournament continues to lag prior years.  Heading into the Final Four this weekend, March Madness is down -10% in total viewers 2+ across the four network partners and down -23% with men 18-34. This past weekend (the Regional Finals and the end of the Elite Eight Round) should be approaching 15 […]

  BROADCAST FINALS ABC:  Reruns at 0.56/0.25/0.19. CBS:  Reruns at 0.39/0.29/0.25. NBC:  THE WHEEL was down 0.03 from last Tuesday to 0.30, followed by reruns at 0.24/0.22/0.18. FOX:  Reruns at 0.18/0.14. CW:  OCEAN EMERGENCY was at 0.04. TELEMUNDO:  EXATLON dropped 0.02 to 0.24, REINA DEL SUR lost 0.02 to 0.20, and AMOR Y TRAICION was […]

  GLEE isn’t going out with any dignity. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  A soft night for specials and premieres. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  Night 3 of the DEMOCRATIC NATIONAL CONVENTION dipped, resulting in a 0.7 tie between NBC and ABC, with CBS still trailing at 0.4. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ […]

  Depending on the network, comparisons are to episodes which did or didn’t compete with last week’s giant College Football Championship Game, making some look better than others. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 […]