December 13, 2015



The battle for family eyeballs was taken by the reindeer with the shiny nose.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fasts Demo 2015 Dec SAT.12

CBS:  RUDOLPH THE RED-NOSED REINDEER still had plenty of power to pull Santa’s sleigh with a robust 1.3 that easily made it the highest-rated show of the night.  A lot of those families tuned out at 9PM for THE FLIGHT BEFORE CHRISTMAS, though, which fell to 0.8, and 48 HOURS wrapped up the night at 0.7.

ABC:  A run of MARY POPPINS pleased 50+ viewers more than anyone else, winning that audience (by 50% over RUDOLPH) but with just 0.9 in 18-49s.

NBC:  An evening of boxing was at 0.4, after a 0.3 lead-in from CAUGHT ON CAMERA.

FOX:  Reruns at 0.2/0.3.

There are fall finales tonight for QUANTICO, MADAM SECRETARY, THE GOOD WIFE, CSI: CYBER and the FOX line-up, as well as the presumed series finale of BLOOD & OIL.  ABC starts its night with another piece of vintage family fodder, a BEHIND THE MAGIC special about SNOW WHITE & THE SEVEN DWARFS.

CABLE RATINGS: Come back early Tuesday for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.