The battle for family eyeballs was taken by the reindeer with the shiny nose.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
CBS: RUDOLPH THE RED-NOSED REINDEER still had plenty of power to pull Santa’s sleigh with a robust 1.3 that easily made it the highest-rated show of the night. A lot of those families tuned out at 9PM for THE FLIGHT BEFORE CHRISTMAS, though, which fell to 0.8, and 48 HOURS wrapped up the night at 0.7.
ABC: A run of MARY POPPINS pleased 50+ viewers more than anyone else, winning that audience (by 50% over RUDOLPH) but with just 0.9 in 18-49s.
NBC: An evening of boxing was at 0.4, after a 0.3 lead-in from CAUGHT ON CAMERA.
FOX: Reruns at 0.2/0.3.
There are fall finales tonight for QUANTICO, MADAM SECRETARY, THE GOOD WIFE, CSI: CYBER and the FOX line-up, as well as the presumed series finale of BLOOD & OIL. ABC starts its night with another piece of vintage family fodder, a BEHIND THE MAGIC special about SNOW WHITE & THE SEVEN DWARFS.
CABLE RATINGS: Come back early Tuesday for detailed demographic ratings for top cable programs from this day.
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