DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

  Valentine’s Day was slow even for the WINTER OLYMPICS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

        NETWORK FINALS:  HELL’S KITCHEN gained 0.1 in final numbers.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD led Friday cable, down a tick to 0.65.  Discovery’s GOLD RUSH ticked up to 0.64, with the lead-out hour down 0.05 to 0.44, and the […]

        NETWORK FINALS:  There were no changes from the preliminary Tuesday ratings.         Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  It was TNT’s turn at the top of cable with an NBA doubleheader at 0.71/0.41.  Cable news was led by Fox News’s TUCKER CARLSON TONIGHT at 0.40/0.63/4M, […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

        NETWORK FINALS:  There were significant adjustments (to the next tenth) for AMERICA’S FUNNIEST HOME VIDEOS and OPRAH WITH HARRY & MEGHAN.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s coverage of the NBA ALL-STAR GAME was down 0.67 from the 2020 edition to 1.93, […]

> AMERICAN IDOL returned to the schedule, towering over everything… except its own past. FOX:  Idol came back with a 7.4, which naturally squashed all its competition.  In fact, it beat the ratings of the other 4 broadcast networks combined.  And yet… the number was down 24% from last season’s Wednesday premiere.  Last year’s 9.8 […]

  CBS’s temporary fix to its Monday problem both worked and didn’t. CBS:  Back in its original 8:30PM timeslot behind HOW I MET YOUR MOTHER (which was even at 3.0), 2 BROKE GIRLS rose 0.2 to 2.5, a big improvement over what the late We Are Men had been doing there.  But after a 2.2 […]