August 24, 2018



FOX’s new THURSDAY NIGHT FOOTBALL deal kicked off.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

FOX:  Unlike previous THURSDAY NIGHT FOOTBALL broadcast deals, FOX’s begins with preseason games.  Last night’s network opener had a preliminary 1.7.

ABC;  After a GONG SHOW episode that was up 0.1 to 0.5 from its last airing 2 weeks ago, THE STORY OF THE ROYALS concluded at 0.5.

CBS:  BIG BROTHER is currently down 0.1 to 1.6.  It was preceded by sitcom reruns at 1.0/0.9, and followed by a SWAT rerun at 0.6.

NBC:  The season finale episodes of TRIAL & ERROR were at 0.4/0.4, compared to last week’s 0.5/0.4.  The night’s opening hour was an ELLEN’S GAME OF GAMES rerun at 0.7, and an SVU rerun at 10PM was at 0.4.

CW:  Reruns at 0.2/0.1.

Since there was only 1 national game last night, there will be plenty of local preemptions tonight for NFL PRESEASON games that will disrupt preliminary ratings. 

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.




About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."