DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

>Last night, FOX won again with a slipping X Factor and the premiere of Bones.  FOX averaged a 3.5 Thursday night, up sharply from the 2.2 the network averaged the same night last year with Bones and Fringe.  CBS was in second place with a 3.3 rating, down a touch from a 3.4 last year.  […]

>Wednesday ratings are settling into predictable patterns for the most part, and Suburgatory on ABC had a decent second week.  FOX’s The X-Factor seems to settling around a high-3 or 4 rating. ABC’s Suburgatory fell to a still-good 3.0 rating in its second episode but still grew from its Middle lead-in.  Last week Suburgatory grew […]

> Two of the fall’s most publicized new shows premiered last night, to very different results. FOX:  The House of Murdoch won the night, as well as the biggest headline:  all those ads showcasing the goofy charm of Zooey Deschanel paid off big-time, and NEW GIRL‘s 4.8 rating (slightly updated from Mitch Metcalf’s report) was […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

> The definition of “success” on network television becomes ever more flexible… CW has decided to make lemonade with its awfully lemony-looking new shows, and it’s given back-orders to HART OF DIXIE, THE SECRET CIRCLE and RINGER.  None of them are doing better than an 0.8 (Dixie only managed a 0.6 on Monday), but the […]

  THE BACHELORETTE’s season is going out with a bang. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

> With baseball out of the way, last night was a picture of what a “typical” Thursday will look like. FOX:  The return of BONES was a very healthy 0.6 higher than its season premiere last year (when it was in the 8PM slot), and roughly on par with the numbers it was doing last […]