NETWORK FINALS:  THE BACHELOR gained 0.1 in final numbers, as did COOPER BARRETT and the 7PM rerun of THE SIMPSONS.   Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  NOTE–with the exception of Showtime and Food Network, virtually every cable network aired reruns last week against the Super Bowl, so comparisons […]

  CABLE HIGHLIGHTS:  The NBA PLAYOFFS were once again on top, with double features on both TNT (1.39/0.87) and ESPN (1.27/1.17).   Adult Swim had 3 of the next 4 slots, with 0.67 (up 0.10) for KILL LA KILL, 0.65 (up 0.12) for SWORD ART ONLINE, and 0.56 (up 0.18) for INUYASHA, all of which […]

  The Olympics pushed American Idol below a milestone. NBC:  See Mitch Metcalf’s Skedball post for details about the ratings track for the WINTER OLYMPICS.  Last night’s preliminary 5.9 was up 0.3 from Wednesday, but below the comparable night at the 2002, 2006 and 2010 games, and only the Opening Ceremony and Tuesday’s telecast are […]

  Even EMPIRE wasn’t quite so mammoth last night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  Christmas Eve went to a classic. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  An atypical night of programming on CBS helped out the competition. NBC:  Everything on the line-up was up:  DATELINE by 0.2 to 1.4, GRIMM by 0.3 to 1.6 and even DRACULA by 0.2 to 1.1. ABC:  A strong night here as well, with LAST MAN STANDING up 0.2 to 1.4, THE NEIGHBORS up 0.1 […]

  The oldest show of the night was its highest-rated. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  Like the San Antonio Spurs, USA Network provided an example last night of aging veterans showing up some ultra-hyped newcomers.  BURN NOTICE, beginning its 7th and final season, held almost all of last season’s premiere audience in 18-49s and managed to increase its older-skewing total audience.  (Note:  last season’s premiere also aired against an […]