CW has clarified that the May 13 episode of its rebooted 90210 will be its series finale, not just the end of its 5th season.  Although CW likes to give its veteran shows a farewell lap on the way out (as Gossip Girl had earlier this season), 90210 earned its abrupt exit with ratings […]

  BATES MOTEL had a very solid start on A&E last night, with a total viewership in its initial airing of 3 million, a number that rose healthily to 4.6 million with the night’s rerun included.  It also skewed fairly young for a show that takes its inspiration from a 52-year old movie, with more […]

  The NCAA BASKETBALL CHAMPIONSHIP GAME owned the night, yet didn’t disrupt anyone else very badly. Fast national ratings for Monday (with CBS adjusted upward by ShowbuzzDaily to estimate the ultimate time-zone adjusted performance in the official nationals) and comparisons to the similar night last year. CBS:  Our estimate is that the NCAA Championship will […]

Here are the weekend sports ratings for Saturday and Sunday January 28-29, 2017.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 150K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the same chart for the same weekend last year, January 30-31, […]

  Even The Voice lost momentum on a very blah night for network television. NBC:  THE VOICE tumbled 0.6 to 4.0, its lowest rating of the spring cycle.  After that, the final scheduled airing of READY FOR LOVE held even, for what it’s worth, at 1.2. CBS:  Both NCIS shows remained subpar, with the mothership […]

  A tough start to Upfronts week for the networks. ABC:  The season finale of ONCE UPON A TIME was down an ugly 1.1 from last year’s finale, leaving it with a 2.2 that was flat with last week.  Even worse was the 2-hour REVENGE season finale, down 0.2 from last week (and down 0.8 […]

  Wrestling and a rerun tied for the lead. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  NBC’s decision, announced today, to bring back its series HANNIBAL for a second season (probably again at midseason) provides some insight into how the network television business has changed, and will continue changing.  By any traditional ratings analysis, renewing Hannibal would seem as insane as one of its many darkly murderous characters:  although technically […]