NBC’s sojourn in Sochi has officially transitioned from Nightmare to Living Hell.  Last night’s primetime coverage averaged a 2.7 adult 18-49 rating from 8:00-11:00 pm or a 2.8 rating from 8:30-11:00.   That’s a new low for primetime Olympic coverage, shattering the record set the night before.  The comparable night in Vancouver 2010 was a […]

  AFTERNOON UPDATE:  AMERICAN IDOL managed to salvage a shred of dignity (for this week, anyway) by gaining 0.1 in adjusted numbers to hit 2.0.  HELL’S KITCHEN also climbed 0.1, as did THE VAMPIRE DIARIES and PARENTHOOD.  Final numbers for the Thursday primetime CBS NCAA TOURNAMENT games were 1.0/1.3, with the first game way down […]

  Some moderately promising numbers for ABC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night […]

  NETWORK UPDATE:  The BACHELOR IN PARADISE after-show fell by 0.1 in final numbers, as did both the AMERICAN NINJA WARRIOR clip show and RUNNING WILD, as well as the NCIS: LA rerun.  In addition, the entire CW line-up dropped by 0.1. CABLE HIGHLIGHTS:  VH1’s LOVE & HIP HOP ATLANTA continues to be one of the […]

  BROADCAST FINALS ABC:  Reruns at 0.33/0.25 were followed by an ABC NEWS SPECIAL at 0.28. CBS:  Reruns at 0.28/0.24/0.20. NBC:  THE WHEEL was at 0.31, followed by a rerun at 0.39 and an NBC NEWS SPECIAL at 0.38. FOX:  WWE SMACKDOWN rose 0.09 to 0.64. CW:  A rerun at 0.04. TELEMUNDO:  EXATLON ticked up […]

        NETWORK FINALS:  After football adjustment, DANCING WITH THE STARS, THE VOICE and MANIFEST all lost 0.1, although THE GOOD DOCTOR held its preliminary rating.  In addition, BULL and THE RESIDENT gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s MONDAY […]

    One-third of last year’s viewers have left.   FOX:  The next-to-last AMERICAN IDOL of the season, airing against repeats on every other network, scored a 4.2, which gave FOX the nightly win but was down a whopping 2.2 rating points from last year’s parallel show.  GLEE‘s season finale, given that mighty lead-in, earned […]