BROADCAST FINALS ABC:  PRESS YOUR LUCK dipped 0.06 to 0.43, GENERATION GAP dropped 0.09 to 0.30, and THE CON was down 0.08 to 0.23. CBS:  BIG BROTHER slipped 0.03 to 0.76, sandwiched between reruns at 0.29/0.28/0.17. NBC:  Reruns at 0.20/0.22/0.19. FOX:  COLLEGE FOOTBALL at 0.82. CW:  BUMP gained 0.02 to 0.06, then after a […]

  BROADCAST FINALS ABC:  Reruns at 0.46/0.47/0.37/0.17 CBS:  The network again had the late national NFL game, then 60 MINUTES down 0.19 to 1.44, THE EQUALIZER up a tenth to 0.84, NCIS LA down 0.11 to 0.56, and SEAL TEAM up a tick to 0.40. NBC:  SUNDAY NIGHT FOOTBALL was at 4.36, down 0.23 from […]

With two full weeks in for the May Sweep (official ratings for April 26-May 8 and fast national ratings for May 9), here’s an early look at the final major ratings sweep period of the broadcast season, when ratings are measured locally in each of the 214 television markets across the country. The rank order […]

  Within CW’s universe of ratings, the return of SUPERNATURAL was a big deal. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]

    Say goodnight, broadcast season.   FOX:  AMERICAN IDOL‘s season finale did what the show’s done all season:  win the night convincingly, but at a significantly lower level than it’s ever been before.  The final episode, currently at a preliminary 6.1, will be just around 30% below last year, and FOX will no doubt […]

  A bad night for ABC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals). The same rank order for the broadcast networks this week as last: FOX, CBS, NBC and ABC. Collectively, the four networks are down a slight -3% from last week, but they are down a staggering […]

A surprise Thursday night victory for NBC last night, which had less to do with America’s Got Talent and much more to do with President Obama.  NBC started the night at 8 pm with a displaced America’s Got Talent episode (which would have run Wednesday were it not for the NFL kick off game).  AGT averaged a 1.8 rating, […]