A largely steady night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

The NCAA Basketball Tournament, March Madness, began rather quietly Tuesday night with two of “First Four” play-in games.  The 6:30 pm game last night averaged 903,000 persons 2+, somewhat below the 1 million number for the comparable games the last two years, also on TRU TV.  The demographics were also a little below normal for […]

  BROADCAST FINALS:  A synergistic run of CBS/Paramount’s original TOP GUN in advance of the sequel was at 0.27.  NBC’s SNL dipped 0.02 to 0.81.  CW’s originals were at 0.05/0.04.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  The NHL PLAYOFFS were at 0.58 on TNT and 0.52/0.39 on ESPN.  ESPN also had […]

  A bad night everywhere but at ABC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  BROADCAST FINALS ABC:  1/6 Committee coverage at 0.66 was followed by the special PRIDE TO BE SEEN at 0.25. CBS:  Committee coverage at 0.38 was followed by a BULL rerun at 0.23. NBC:  Committee coverage at 0.48 was followed by a rerun SVU at 0.20. FOX:  Reruns at 0.18/0.20. CW:  WALKER rose 0.05 to […]

  AD held up fairly well without an Easter Sunday boost. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  BROADCAST FINALS ABC:  Reruns at 0.27/0.31/0.38/0.31. CBS:  Reruns at 0.26/0.24/0.15/0.16. NBC:  After a NEWS SPECIAL at 0.09, reruns at 0.08/0.20. FOX:  A USFL game at 0.23. CW:  Reruns at 0.04/0.05/0.06. TELEMUNDO:  A movie at 0.11. UNIVISION:  SE RENTAN CUARTOS at 0.16/0.14.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  TNT’s ANIMAL KINGDOM […]

  MAKING IT ended its season. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]