This past sports weekend was dominated by four Divisional playoff games.  The first game in the Saturday doubleheader, traditionally the weakest matchup, turned out to be one of the best games (an exciting contest finally settled in double overtime). The Ravens and Broncos game Saturday at 4:30 (21.6 HH rating in the 56 large markets with […]

February Sweeps stunts by NBC and CBS both fail. NBC:  The network aggressively promoted last night’s SVU because it featured Mike Tyson as a guest star, but the show dropped 0.2 to 1.5, in 4th place for its hour.  CHICAGO FIRE had an even steeper fall, down 0.3 to 1.8, but that was enough to […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

February sweeps comes to an end. NBC:  The Peacock may have had a sweeps of historically awful proportions (as has been widely reported, this is the first time ever that a major English-language network has lost to Univision during a sweeps month–and it wasn’t close), but there was a tiny bit of good news last […]

  A night of entrances and exits. ABC:  The Spring premiere of DANCING WITH THE STARS hit a season high 3.1, but that was down 0.4 from last year’s spring launch (even though that one had to face The Voice, as did this season’s fall cycle).  Despite the better lead-in, CASTLE was down a tick […]

  Six seasons in, it’s probably safe to say that the people who watch MAD MEN are the people who watch Mad Men, and the ratings for last night’s Season 6 premiere were by and large very steady with last year’s launch.  Total viewership was at 3.4M, down a bit from 3.54M last year, while […]

  This morning, preliminary ratings had NBC’s REVOLUTION tying its series-low 2.2 rating.  But that turned out to be the good news.  When final numbers were released this afternoon, Revolution fell an unusually heavy 0.2 to a new low 2.0.  That put it behind ABC’s CASTLE for the night–and this was a Monday with a […]

  NBC’s formal Upfront presentation isn’t until tomorrow, but the network has already released both its Fall and Midseason 2013-14 schedules.  Let’s dig right in. FALL MONDAY:  8PM:     THE VOICE 10PM:  THE BLACKLIST Unsurprisingly, the showcase post-VOICE drama spot has gone to the network’s most-hyped new 1-hour, THE BLACKLIST with James Spader.  If this is […]