Dallas isn’t a flash in the pan. TNT:  The 2d episode of DALLAS held up well from its premiere–surprisingly, even more so with younger audiences than with total viewers.  18-49 demo number fell from 1.5 to 1.3, a 15% drop that’s more than reasonable given the premiere’s hype and the network’s huge marketing campaign for […]

        NETWORK FINALS:  BIG BROTHER gained 0.1 in final numbers, while the SUPERGIRL rerun lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  VH1’s BLACK INK CREW led Wednesday cable, up a tenth to 0.60, with MARTHA & SNOOP’S POTLUCK DINNER at 0.35/0.28 compared […]

Lots of moves from ABC, some–but not all–of which we anticipated.   Let’s take a look night-by-night: MONDAY:  The aging DANCING WITH THE STARS isn’t ideal, but as we anticipated, it’s the best ABC is likely to do on the night for now, paired with the returning CASTLE.  

ESPN’s coverage of Major League Baseball’s (actually State Farm’s) Home Run Derby averaged a 2.7 rating with Adults 18-49, making it the top cable program in the past seven days and the top program on any network Monday night (edging FOX’s Hell’s Kitchen and MasterChef, both at a 2.5 rating in the official nationals for last night).  This is up […]

  BROADCAST FINALS ABC:  The network successfully reshuffled its night.  THE ROOKIE, moved from Sunday and airing for the first time since December 4, was at 0.64 compared to 0.44/0.41 that night.  THE ROOKIE: FEDS shifted to 9PM and in its first airing since November 29 rose 0.13 to 0.44.  The premiere of WILL TRENT […]

  Once again, viewers opt for a live event. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

      NETWORK FINALS:  There were no changes from the preliminary ratings for Saturday.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  HBO persists in labeling its theatrical movies as “originals,” which is why STRAIGHT OUTTA COMPTON is at the top of Saturday’s cable list, although that 0.75 […]

  The only original programming on any network last night was also the highest rated show. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]