NETWORK UPDATE:  The season finales of AGENTS OF SHIELD and THE GOLDBERGS gained 0.1 at ABC.  On NBC, the 9:01PM start of ABOUT A BOY raised THE VOICE by 0.1 and dropped BOY correspondingly.  The season finale of THE ORIGINALS dropped it 0.1. TUESDAY CABLE:  NBA BASKETBALL on TNT again led the way, dominated […]

  THE VAMPIRE DIARIES continued leaking blood. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  Only one show made it to a 1.0 rating.  DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

The Presidents Day holiday will cause delays for national television ratings (live+same day cable and broadcast) for several days.  As a rule of thumb, national holidays that close banks, stock markets or post offices also impact Nielsen ratings (MLK Day, Presidents Day, Memorial Day, Independence Day, Labor Day, Thanksgiving, Christmas and New Year’s). After this […]

  Neither of last night’s special events were particularly special. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

>   A football appetizer, compared to next week’s all-you-can-eat buffet. NBC:  The PRO BOWL, aka the NFL All-Star Game, won the night, but at nowhere near the ratings for regular games, let alone the bonanza the network will reap next week for the Super Bowl, aka The Most Expensive Smash Promo Ever. ABC:  ONCE […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

    NETWORK UPDATE:  SUNDAY NIGHT FOOTBALL adjusted up to 6.3 in final numbers, down 0.7 from last week’s final (which was down 1.4 from the final before that).  There was no change to the 3.5 for the AMERICAN MUSIC AWARDS, and no adjustments anywhere else. Broadcast Official Nationals Program Ratings Chart     CABLE […]