The STATE OF THE UNION Address aired on 4 networks, scoring highest on NBC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people […]

>Nobody wanted to watch TV last night. ABC: The premiere of Shonda Rhimes’ SCANDAL tied PRIVATE PRACTICE‘s 2.1 season low, a very unencouraging start. This followed new series lows for GREY’S ANATOMY and MISSING (2.8 and 1.4, respectively), making for a night of failure. FOX: AMERICAN IDOL fell to a series low 3.8, but even […]

  BROADCAST FINALS ABC:  Returning from a rerun week, AMERICA’S FUNNIEST HOME VIDEOS gained 0.02 to 0.51, CELEBRITY WHEEL OF FORTUNE fell 0.19 to 0.43, SUPERMARKET SWEEP was also down 0.19 to 0.36, and THE ROOKIE lost 0.08 to 0.32. CBS:  The AFC Divisional NFL PLAYOFFS game was gigantic at 11.37, a strong enough lead-in […]

  A sizable drop for THE BACHELOR. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

        NETWORK FINALS: ABC’s STILL STAR-CROSSED may soon have company on Saturdays, as SOMEWHERE BETWEEN fell 0.1 in final numbers to a deadly 0.3.   In addition, WORLD OF DANCE and the rerun of BROOKLYN NINE-NINE lost 0.1.  And as expected, both CW reruns were adjusted for their NY preemption and dropped […]

  Another little-watched summer Friday. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. CBS:  After […]

        NETWORK FINALS:  BLINDSPOT gained 0.1 in final numbers, and although the newly-renewed DYNASTY lost 0.1, the resulting 0.2 was still better than its result last week.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Sports was once again on top of cable.  The early game […]

The weekly network ratings in prime time (now based on seven days of official nationals) are final, with substantial downward revisions from our estimate yesterday. The Saturday fast national ratings were vastly overstated because of continued local coverage of NFL preseason games in a handful of markets, and that was enough to inflate the weekly […]