A fond farewell to Wisteria Lane. ABC:  The bang-up season finale of ONCE UPON A TIME scored a 3.2, its best number in 2 months, sending the series to summer hiatus on a high.  DESPERATE HOUSEWIVES shuffled off its mortal coil with the same 3.2, not exactly an event number (just slightly higher than last […]

      NOTE TO READERS:  Due to our upcoming Toronto Film Festival coverage, over the next week some of our ratings posts will not have text, or may have text added a day later.  There will also be only intermittent responses to Comment requests, and there will probably be no Fri/Sun box office posts. […]

Updated ratings for the NCAA Men’s Basketball Tournament through the third Saturday of March Madness (the Semfinals). Two games have been added to the CBS averages. CBS is now averaging over 7.7 million viewers 2+ for the tournament to date this year, up a big +28% from last year and the best performance in recent years, as […]

  BROADCAST FINALS ABC:  A quasi-staged BEAUTY & THE BEAST was at 0.79, which is a big number these days, but dwarfed by the 2.6 that THE LITTLE MERMAID earned in 2019.  THE PARENT TEST followed at 0.40. CBS:  A 1-hour GHOSTS was at 0.59, up 0.03 from last week’s half-hour.  SO HELP ME TODD […]

  The WOMENS WORLD CUP semi-final put the marauding animals of ZOO in a kennel. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

  NOTE:  News preemptions related to the death of Justice Ruth Bader Ginsberg may lead to more than typical adjustments in finals. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ […]

  Special events paid off for two networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ‘Ratings analysis and comparisons […]

>The May Sweep kicked off last night.  Fast national ratings for Adults 18-49 follow.  Highlights to come.                    Nightly Adult 18-49 Rating Thursday     FOX    NBC    CBS    ABC   04.26.2012   2.9    1.4    2.6    2.2   THIS WEEK 04.19.2012   3.1 […]