> SUNDAYS this Fall officially start September 25, although the real ratings action on Sunday Nights, Sunday Night Football on NBC, has already kicked off to monster ratings.  The entire CBS schedule premieres in September 25, as well as the 8-10 animated comedy block on FOX and the female soaps from 9-11 on ABC.  The rest […]

> We’ll have an updated chart with specific ratings and trends up later today, but meanwhile here’s a rundown on how last night’s shows fared.  Note that both NBC and CBS will have football-related changes once the night’s final, time-zone adjusted ratings are released, and that the CBS schedule slipped by a bit more than […]

  More of the same. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

> It was all trick and no treat last night, especially for one of the networks. FOX:  The network can blame Halloween for distracting some of its family audience, and cite the atypical competition from ABC’s Shrek special, but a 2.1 for TERRA NOVA is still quite alarming.  With only a few episodes remaining until […]

> America knows what it wants this holiday season:  a flying middle-aged reindeer and lots of lingerie models! CBS:  RUDOLPH THE RED-NOSED REINDEER first aired (on NBC) in 1964, and 47 years later, it’s still going strong.  Its 4 rating easily won the 8PM time period.  (Here’s a fun fact about Rudolph, courtesy of Wikipedia:  […]

> People will watch anything over an episode of CHUCK. NBC:  Facing nothing but repeats, a new Chuck could do no better than 4th place in its hour with a sad 0.8.  The GRIMM repeat did half the rating of the CSI MIAMI repeat at 9, but a new DATELINE did manage to win the […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings […]

> Question for the class:  are the travails of AMERICAN IDOL and THE X FACTOR good or bad for NBC’s THE VOICE?  Discuss among yourselves for the next 4 days. FOX:  It’s becoming a familiar song:  Idol easily wins the night for FOX, dominates its hour… but at a substantially lower level than it has […]