There were so many preemptions in local markets for NFL preseason games last night that it’s pointless to try and gauge the ratings at this point.  The numbers below are presented for the record, and we’ll take a closer look this afternoon once adjusted ratings are available. DEMOGRAPHIC DETAIL The chart above goes beyond […]

  Another ugly Sunday for the networks.  Collectively, the not-so-big 4 were down 5% from the same night last year. CBS:  Proving again that there’s no such thing as bad publicity, BIG BROTHER has gotten extra attention in the past week because of the racist and homophobic comments made by several contestants in the 24-hours-per-day […]

  The usual suspects. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

      NETWORK FINALS:  The AMERICAN IDOL finale lost its share of bragging rights, as THE BIG BANG THEORY bumped up 0.1 in final numbers to be the sole highest-rated show of the night.  THE ODD COUPLE lost 0.1, which meant that it ended up below 50% of its lead-in’s rating.  In addition, for […]

> Comparisons to last Monday may be misleading, since due to baseball overrun that night, many shows aired either out of their normal timeslots or against atypical competition. FOX:  TERRA NOVA, for example, didn’t begin until almost 9PM last week, and FOX can’t be pleased that it didn’t come back last night all the way […]

>The new television season is here.  The kids are back in school, summer is a distant memory, and the Emmy telecast has ended.  It’s time for the networks to unleash a flurry of season premieres and series debuts in the span of a few weeks.  Tonight, ABC and NBC launch their new Monday schedules intact, […]

  UPDATE:  As expected, the WINTER OLYMPICS CLOSING CEREMONY and GROWING UP FISHER adjusted to 3.2 and 2.0.  THE AMAZING RACE fell to an even lower all-time low premiere at 1.5, and 60 MINUTES was also down 0.1 to 1.3. SUNDAY CABLE:  As had been previously reported, THE WALKING DEAD (AMC) was its usual giant […]

> It’s lucky that BOSS is a bid for prestige by Starz, because it’s certainly not doing much on the ratings front.  The initial airing on Friday had a total of 659,000 viewers, which wouldn’t even be much of a number if it referred only to 18-49 year olds–and in this case, given the show’s […]