FOX’s UFC coverage beat up everyone else. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  BROADCAST FINALS ABC:  AMERICAN IDOL slipped 0.03 to 0.58, and the season finale of THE GOOD DOCTOR was at 0.32, down 0.02 from last week and down 0.04 from last season’s finale. CBS:  Back from a rerun week, THE NEIGHBORHOOD gained 0.06 to 0.48, and BOB HEARTS ABISHOLA was up 0.06 to 0.40.  Airing […]

  BROADCAST FINALS ABC:  Returning from a 3-week break, THE ROOKIE slipped 0.02 to 0.45, THE ROOKIE: FEDS dropped 0.04 to 0.27, and WILL TRENT was up 0.04 to 0.29. CBS:  Reruns at 0.32/0.23/0.21. NBC:  After a rerun NIGHT COURT at 0.28, AMERICAN AUTO lost 0.03 to 0.24, THE VOICE was down 0.04 to 0.46, […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

  A truncated night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

> A few notes: these projections are for original episodes (no repeats) aired in the 4th quarter of 2011.  Series premieres will likely be .3-.4 higher, thanks to network marketing pushes, and then tend to go down over time.  We’ll be updating the numbers after we see full pilots and also as we get a […]

  Probably not surprisingly, the cable show hardest hit by the Olympics on Monday night was WWE RAW on USA, which fell from 2.3 to 1.5 for the evening, ending up behind LOVE AND HIP-HOP on VH1, which was down only 0.2 to 1.8.  Nothing scripted came close to either. TNT:  THE CLOSER, entering its […]

  SATURDAY AMC:  HELL ON WHEELS held well in total viewers at 2M, but they got a lot older, as the show’s 18-49 rating fell from 0.5 to 0.3.  That makes almost 80% of its viewers over 50, not exactly the most advertiser friendly audience.  Still, if these numbers can hold, the show is still […]