July 26, 2015



FOX’s UFC coverage beat up everyone else.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 SAT.25 Jul

NBC:  Both AQUARIUS and HANNIBAL remained at 0.2/0.3, but that’s in comparison with their final Saturday ratings.  Both shows had fallen 0.1 from their preliminary Sunday morning numbers, so these may be shaky as well.

FOX:  UFC FIGHT NIGHT won the night at 0.9, the same as the periodic show’s last airing.

ABC:  BOSTON EMS premiered at 0.7, not a terrible number for a Saturday, and above the 0.4/0.6 reruns earlier in the evening.

CBS:  48 HOURS was at 0.6, above the 0.4 reruns that preceded it.

Sunday’s biggest ratings event is likely to be the premiere of the hugely ballyhooed I AM CAIT on E!.  On the broadcast networks, ABC airs the season finale of CELEBRITY FAMILY FEUD.

CABLE RATINGS: Come back Tuesday morning for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.