The NBA FINALS dunked on everyone else. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

> SMASHWatch likes it when Castle and Hawaii 5-0 take the night off. NBC:  Last night’s episode of SMASH, written by (soon to be ex-) showrunner Theresa Rebeck, featured a Bollywood fantasy number, a plot to undermine Our Precious Karen that seemed to have been cribbed from a 90210 episode, and a desperate, failed attempt […]

  Nothing on network TV even managed a 1.0 rating. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

It was another big night for the NBA and in this case ESPN as the scene shifted back to the Eastern Conference Finals.  A mammoth 4.8 rating with Adults 18-49 (and 11.1 million viewers 2+) watched LeBron James carry the Miami Heat on his back to tie the series 3-3, forcing a Game 7 Saturday […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  If everyone who wrote a snarky blog post about THE NEWSROOM had a Nielsen box, the show would have outrated the Super Bowl. HBO:  THE NEWSROOM had a 1.0 18-49 rating on 2.1 million total viewers, meaning about 65% of its viewers were under 50.  That proportion is pretty good, considering that Newsroom star […]

  A pair of annual events returned. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

Another night on broadcast TV with nothing even managing a 2 rating. FOX:  SO YOU THINK YOU CAN DANCE won the night for FOX, even though it was down 10% from last week to a 1.8. CBS:  BIG BROTHER shared the single biggest number of the night with a 1.9, but that was down a […]