Families, especially their elders, opted for new over classic. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

        NETWORK FINALS:  CBS’s NCAA TOURNAMENT Final Four games adjusted to 1.77/3.66 (the latter for the UCLA/Gonzaga game).  ABC’s THE TEN COMMANDMENTS run adjusted to 0.47, down modestly from 2020’s 0.6.  In addition, the rerun of LAW & ORDER: ORGANIZED CRIME adjusted down to the next-lowest tenth.          Broadcast […]

        NETWORK FINALS:  The WINTER OLYMPICS didn’t change in final Wednesday ratings.  Elsewhere, the reruns of THE GOLDBERGS and AMERICAN HOUSEWIFE both lost 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  NBC Sports Net’s WINTER OLYMPICS coverage peaked with its late-night telecast at 0.97, which […]

> Post-baseball hangover over?  Not so fast. FOX:  Unlike Monday, FOX’s Tuesday seems to have been seriously dented by baseball preemptions.  GLEE only recovered a bit of its pre-baseball number, and despite a much-publicized episode in which 2 of the main characters lost their virginity, the show is now running a scary 25% below last […]

        NETWORK FINALS:  There were no changes from the preliminary Wednesday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  MTV’s THE CHALLENGE topped Wednesday cable, up 0.11 to 0.60, and RIDICULOUSNESS was up 0.02 to 0.15.  Bravo’s REAL HOUSEWIVES OF BEVERLY HILLS gained 0.05 to […]

        NETWORK FINALS:  There were no changes from the preliminary Monday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  USA’s WWE telecast led Monday cable at 0.72/0.66/0.63, compared to last week’s 0.81/0.76/0.72.  Bravo’s BELOW DECK was at 0.63/0.42 compared to last week’s 0.61, and SPY […]

Last night’s coverage of the fifth night of the London Summer Olympics averaged a 12.2 rating with Adults 18-49 on NBC in prime time.  The highlights of the night were the team competition for women’s gymnastics and Michael Phelps winning another gold (and breaking the all-time record for most Olympic medals).  Almost all of the […]

  We’re now 5 weeks into the fall TV season, and although some major changes in the schedule are ahead, mostly due to CBS’s half-season of Thursday Night Football coming to an end, there’s enough data to come to some conclusions about how the season is going for each network.  The following chart shows the […]