The Season 6 premiere of HBO’s TRUE BLOOD wasn’t quite as hearty as last year’s launch, with 4.5M total viewers for the initial broadcast (demo details aren’t available yet, although it should be around a 2.5 in 18-49s), compared to 5.2M last season, plus another 1.1M viewers for the 11PM rebroadcast.  That’s below last […]

  NBC’s coverage of the REPUBLICAN NATIONAL CONVENTION was even more dominant on Night 3, with a 1.3 rating compared to 0.5 for ABC and 0.4 for CBS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men […]

      NETWORK FINALS:  ABC’s COLLEGE FOOTBALL game adjusted up 0.2 to 2.7 in final numbers, and NBC’s game also gained 0.2 to 0.7.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Fox Sports 1’s coverage of the Cubs vs. Dodgers BASEBALL PLAYOFFS won Saturday cable at […]

> Season 1 of X Factor is in the books. FOX:  On a night with only 2 other weak hours of first-run network programming, THE X FACTOR‘s season finale of course dominated, with a 3.8 rating that concluded a very solid run.  That’s 0.1 higher than the finale of last season’s The Voice, and Factor‘s […]

Sunday preliminary broadcast ratings (adult 18-49 ratings for last night, the same night last year and same night last week). DEMOGRAPHIC DETAIL The chart above goes beyond the adult 18-49 rating, adding other key advertiser sales demographics (adult 18-34 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares), and total viewership […]

Here are the full week sports ratings for Monday August 24 through Sunday August 30, 2020.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size now 200K P2+ live+same day).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the similar chart […]

  AMC:  The zombies were a bit subdued this week, as THE WALKING DEAD went back to its 4.9 level from 2 weeks ago, after last week’s climb back to 5.6.  As the show finally neared the intersection of its prison and Governor storylines, the combination of the 9PM airing and the 10PM rebroadcast put […]

        NETWORK FINALS:  There were no changes to the preliminary Wednesday ratings.  (In response to a query from this morning, the final A MILLION LITTLE THINGS number was 0.74.)         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA doubleheader was at 1.01 for Lakers vs. […]