NETWORK UPDATE:  Game 3 of the NBA FINALS adjusted up to 7.3 in final numbers, and JIMMY KIMMEL LIVE adjusted to 1.1.  In addition, HELL’S KITCHEN received a 0.1 boost. CABLE HIGHLIGHTS:  PRETTY LITTLE LIARS (ABCFamily) topped Tuesday cable, down 0.07 to 0.99, and with a towering 2.61 in its F12-34 target demo (down 0.04 […]

> The third week of a network season is a critical one.  Ratings erosion after a series or season premiere is expected and even acceptable, because it’s understood that not every viewer drawn by hype and marketing will be a satisfied customer.  But a continued fall in Week 3 can be a sign of trouble, […]

  AFTERNOON UPDATE:  There were no meaningful changes from the morning’s overnight numbers.  As often happens, when the dust settled on CBS, THE BIG BANG THEORY rose 0.1 to 5.4 and THE MILLERS slipped 0.1 to 2.8.  In addition, 2 1/2 MEN added 0.1 for 2.2.  Both half-hours of COMMUNITY ended up at 1.3s.  The […]

        NETWORK FINALS:  There were no changes from the preliminary numbers for Friday.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Baseball reigned over Friday cable, with Fox Sports 1’s ALCS playoff game at 2.11.  ESPN’s NBA doubleheader was at 0.96/0.77.  On Discovery, GOLD RUSH rose […]

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday April 12 and Sunday April 13, 2014. The 56 markets (out of 210 total) cover about 70% of the US television population.   PGA Golf: The Masters “Hello, Friends…” 4.4 rating CBS 3:00 pm Saturday 3rd Round (-30% […]

Considering it was the third-worst blowout in Super Bowl history, the early ratings in the 56 markets with local Nielsen meters are very good and in line with the last four years.  National ratings will be available later today.  The 47.6 household rating in the metered markets for last night’s game will translate to a […]

  Nothing on network TV managed a rating over 0.6. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

        NETWORK FINALS:  The 10PM rerun of the MACY’S 4TH OF JULY FIREWORKS SPECTACULAR lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Most regular cable series took July 4th off, leaving the way clear for ESPN2 to have an unusual #1 […]