DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

> Well, the good news for A GIFTED MAN is that it’s not cancelled.  It even has a “back order.”  However, it’s about as begrudging as a back order can be:  far from the usual 9 additional episodes, Gifted Man will only get 3 extra, for a season total of 16.  This smacks of a […]

> HBO, wanting to give its high-profile David Milch/Michael Mann/Dustin Hoffman/Nick Nolte horseracing drama LUCK the best possible promotional platform, premiered the pilot as a “special preview” following what turned out to be the shocking season finale of BOARDWALK EMPIRE.  The first part of the plan worked:  Boardwalk scored a terrific (by its standards) 1.3 […]

> Lots of news, but it’s only good for one network. CBS:  Keeping in mind that the Thursday 8-9PM landscape will change drastically next week with the return of American Idol, CBS got everything it could have wished from the debut of ROB at 8:30PM.  The show’s 4.1 blew past the numbers that Rules of […]

> NBC can’t put away that Alka-Seltzer just yet. NBC:  THE VOICE, down only around 10% from last week’s huge rating, is in great shape at 8PM, and those 2 strong hours pretty much guarantee NBC Monday wins the rest of the season.  So far so good.  But nightly wins aside, an enormous amount of […]

> SMASHWatch has a note from THE BACHELOR. NBC:  SMASH was down 0.3 last night, to a still-decent 2.4 that was nevertheless only 0.1 above its season low thus far.  But it faced atypical competition from the post-Bachelor special on ABC, which is sort of an excuse (“sort of” because with CBS in repeats, the […]

> Not even championship basketball can dent SMASHWatch. NBC:   Perhaps the moment last night that most typified the lows SMASH has reached was the bit where Ivy popped pain pills while staring into a mirror affixed with photos of Marilyn Monroe, while the theme to the Marilyn musical started to play in the background, because–sing […]

  A throwaway night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. ABC:  A new […]