DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

> DISCLAIMER: These initial impressions are based on the clips (usually 3-5 minutes) released by the networks to use in their Upfront presentations and for promos.  They’re chosen to sell the show, not to accurately represent it.  So take the reactions below with a large satchel of salt–we may well feel differently about these shows […]

  BROADCAST FINALS ABC:  A SOUL OF THE NATION special was at 0.20, followed by a 20/20 rerun at 0.23. CBS:  A run of the movie STAR TREK INTO DARKNESS was at 0.15. NBC:  Reruns at 0.23/0.23. FOX:  WWE SMACKDOWN ticked down to 0.52. CW:  Reruns at 0.07/0.06/0.05. TELEMUNDO:  TOP CHEF VIP dropped 0.03 to […]

> Just how big a fan are you of RULES OF ENGAGEMENT?  If CBS dropped it off the top of the Empire State Building, would you jump after it?  Because that’s pretty much what they’ve done by (probably only temporarily) airing new episodes on Saturdays.  The rest of the night isn’t even worth mentioning… The […]

  BROADCAST FINALS ABC:  JUDGE STEVE HARVEY ticked down to 0.32, and THE WONDER YEARS was at 0.25 compared to last week’s 0.22/0.18.  Reruns followed at 0.20/0.20. CBS:  Reruns st 0.28/0.23/0.29/0.16. NBC:  LA FIRE & RESCUE returned at 0.29, followed by reruns at 0.22/0.21. FOX:  MASTERCHEF was steady at 0.42, and FOOD STARS ticked up […]

>American Idol keeps falling and keeps opening the door for CBS to win Thursday night, but it seems like all hit shows are stumbling badly in this second half of the season.  Meanwhile, Scandal premiered on ABC to unspectacular ratings.                  Nightly Adult 18-49 Rating Thursday     […]

NBC won a painful Sunday night with a 1.2 preliminary Adult 18-49 rating from 7-11 pm.  The U.S. Olympic Trials at 7 pm, featuring track and field from Eugene, Oregon, averaged a 1.2 rating, starting at a 1.0 in the 7:00 half hour and building to a 1.4 at 7:30.  The comparable telecast on July […]

>UPDATED NUMBERS FOR NBC THROUGHOUT.   FOX had the late Divisional playoff game (that goes until about 8 pm) this year and took full advantage of it, successfully previewing new comedy Napoleon Dynamite twice.  NBC will be in second place on the night because of the Golden Globe awards.  The 3.6 rating noted below in the […]