Tuesday is NBC’s night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals).  CBS racks up another victory (helped by an hour of The Masters spilling into prime time Sunday). Weekly Rating Apr 8-14 18-49 Rating vs Last Year CBS 2.44 -0.6% Down from 2.68 last week FOX […]

        NETWORK FINALS:  There were no changes from the preliminary Tuesday ratings.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  News was at the top of Tuesday cable, with Fox News’s TUCKER CARLSON TONIGHT at 0.39/0.61/4M, MSNBC’s RACHEL MADDOW SHOW at 0.32/0.49/3.8M, and CNN TONIGHT at […]

  FRIDAY STARZ:  DA VINCI’S DEMONS held steady in Week 3 with 18-49s at 0.2, but it tumbled quite a bit in the older-skewing total viewers metric, falling from 503K viewers to 382K.  (And this, remember, is after Starz swore last week that the only reason the show fell sharply from its premiere–when it had 1M […]

  The Upfronts are over, which means the real Upfronts are about to begin–that is, the networks’ advance sale of advertising time (usually about 80% of the season’s total) for the Fall 2013 TV season.  Although last week’s Upfront presentations now serve a marketing and publicity purpose as well, their original–and still most important–goal is […]

  It was cooking night on broadcast TV . FOX:  MASTERCHEF dominated everything around it with 2.0/2.5 over its two hours. ABC:  What have become the burn-offs of canceled FAMILY TOOLS and HOW TO LIVE WITH YOUR PARENTS (FOR THE REST OF YOUR LIFE) continued with series lows for both (each down 0.1 from last […]

Through Thursday, coverage of the NCAA Men’s Basketball Tournament on CBS and the Turner networks (TNT, TBS and TruTV) is averaging almost 9.2 million viewers 2+ live+same day across the four networks in an average minute. That is up +9% from last year’s recent low of 8.4 million for the same games and up +2% […]

  FRIDAY STARZ:  Things got even worse for MAGIC CITY, with under 350K total viewers and an 18-49 number that had to be rounded up to reach 0.1.  It’s hard to imagine Starz ordering a third season, unless there are non-financial reasons. SYFY:  CONTINUUM was down 30% in total viewers to 1M, and down 0.1 […]